MARA Holdings (MARA) rose 0.74% today, marking its fourth consecutive day of gains. With a total gain of 14.27% over the last four days, the stock price hit its highest level since January 2025, with an intraday gain of 4.21%.
Marathon Digital Holdings, widely known by its ticker symbol MARA, has made a significant impact on the market this week. In just four trading days, MARA stock has risen by 14.27%, mainly due to a massive surge in Bitcoin prices. The stock has also reached its highest level since 2025, sending strong signals to both crypto investors and Wall Street. mara holdings,
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MARA’s 4-Day Rally: Key Numbers MARA Holdings
| Date | Closing Price | % Change (Daily) |
|---|---|---|
| July 7, 2025 | $16.63 | — |
| July 8, 2025 | $17.45 | +4.93% |
| July 9, 2025 | $18.21 | +4.35% |
| July 10, 2025 | $19.00 | +4.33% |
| Total Gain | — | +14.27% |
Bitcoin’s surge: The catalyst
Bitcoin recently hit a new 2025 high, and is trading above $118,000. This has been a direct result of: Mining companies like MARA, whose main revenue is based on bitcoin, have seen tremendous buying interest. With around 50,000 bitcoins on its balance sheet, MARA’s valuation is roughly in line with the price of bitcoin.
MARA is not only a miner but also a huge bitcoin holder. This dual role makes it one of the most common ways to invest in bitcoin in the stock market.
Why investors are excited
1. Strong sentiment towards crypto New wave of institutional interest in Bitcoin Low inflation expectations
ETFs and regulatory clarity making crypto more mainstream
2. MARA’s operational initiatives
Advanced mining equipment for increased efficiency Expansion into renewable energy sources Plans to increase hash rate by 25% by Q3 2025
Financial Snapshot of MARA (Q2 2025)
| Metric | Value |
|---|---|
| Revenue | $165 million |
| Gross Margin | –47% |
| Net Margin | –249% |
| BTC Holdings | ~49,940 BTC |
| Mining Output (June) | 590 blocks mined |
Despite the negative margins, the company’s stock is rallying due to:
-
Anticipated future profits if Bitcoin stays bullish
-
Market optimism rather than present profitability
-
Volume surged above 46 million shares, with total traded value crossing $10.6 billion, making it one of the top 70 most traded stocks in the U.S. during the period.
Analysts’ Price Targets
| Analyst Firm | Price Target | Sentiment |
|---|---|---|
| J.P. Morgan | $30.00 | Positive |
| UBS | $27.65 | Bullish |
| Piper Sandler | $25.40 | Neutral-to-Positive |
Most analysts agree that MARA has upside, especially if Bitcoin continues its bull run, but warn about its poor current profitability.
A strategy of buying MARA shares when they hit recent highs and holding for a week produced moderate returns but also considerable volatility. A 5-year backtest shows:
Sharp jump of 14.27% in four days
MARA shares jumped 14.27% in the last four trading days to close at $19.00 on July 10—up from $16.75 on July 7. In the pre-market on July 11, it gained another 3.5%, reaching its highest level since 2025.,
Ideal for:
- Crypto enthusiasts who are excited about Bitcoin
- Risk-tolerant investors
- Traders looking for high volatility opportunities
Not ideal for:
- Conservative, long-term investors
- Dividend or income-focused investors
- Anyone who isn’t willing to keep track of daily crypto trends
What to watch next
- Bitcoin momentum
- If BTC crosses $120,000, MARA is expected to hit new highs.
Crypto Laws
- US lawmakers are reviewing crypto-focused regulations in Crypto Week (July 14-19, 2025).
- Quarterly earnings
- MARA’s third quarter report in August 2025 will be crucial to assess improvements in cost structure and mining output.
1. Why is MARA Holdings rising?
MARA’s price is rising due to the Bitcoin rally. Being a crypto mining company and major BTC holder, its shares often reflect Bitcoin’s movements.
2. Is it too late to invest in MARA?
Not necessarily. If Bitcoin continues to rally, MARA could have even more upside. But be wary of its volatility.
3. What makes MARA different from other crypto stocks?
Unlike Coinbase or MicroStrategy, MARA earns directly from BTC mining and holds a large reserve of Bitcoin, giving it a dual advantage.
4. Is MARA profitable?
Currently, no. High energy costs and operating expenses have kept its margins negative despite high revenues.
5. Can MARA fall if Bitcoin rises?
Not likely, unless there is a company-specific issue, such as a technical glitch, lower revenue, or regulatory penalties.